MWD Acts To Bolster Water Supply


With the state facing a fourth straight drought year, the Metropolitan Water District board voted Tuesday to spend up to $71 million to bolster the Southern California region’s available supply.

The board’s vote authorizes the MWD to secure up to 100,000 acre-feet of additional supplies through one-year water transfers with Sacramento Valley water districts. An acre-foot of water is nearly 326,000 gallons, about the amount used by two typical Southland households in a year.

Also today, the board awarded a Los Angeles-based advertising firm a $5.5 million contract to continue to aggressively promote region-wide conservation. Quigley-Simpson & Heppelwhite Inc. will work with Metropolitan “in developing a comprehensive, culturally diverse, multimedia advertising and outreach campaign” urging Southern California residents and businesses to continue reducing their water use” in 2015. Read the full story here…

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